247% growth in loan applications
This client operates in the personal loans space and had been established in Australia for around 3 years when Sticky commenced working with them. Our initial plan involved improving their Organic Search base via extensive SEO and the introduction of Strategic Blogging. This served to deliver a reliable base of qualified traffic and loan applications. We then commenced SEM via Adwords and Bing at a relatively low monthly spend to deliver guaranteed traffic for important searches. This allowed us to benchmark an acceptable Cost Per Acquisition for future SEM.
The result of our initial engagement was strong monthly growth in both traffic to their website and loan applications. Traffic grew 114% in the first 6 months and, more importantly, loan applications increased 90%.
This success allowed us to develop a more significant longer term plan for SEO, content, social media and SEM, which led to steady month on month growth in traffic and 247% growth in loan applications in 2 years.
This is an excellent example of a client implementing a holistic digital marketing campaign and committing appropriate budget to ensure strong, cost-effective growth.